Alex is one of the world’s leading experts at the intersection of health and technology. For the last 15 years he has led the digital transformation of healthcare, both from within the industry at Johnson & Johnson and servicing the industry by founding and leading award-winning agencies. Alex has pioneered the application and integration of new philosophies and technologies within pharma, launching the first digital only marketing campaign supporting a pharmaceutical brand, he was the first to utilise social media within the pharmaceutical industry and he commissioned and designed the first mobile health applications within the industry, before the advent of the app store.

This work has led to numerous digital marketing and communications awards, the inaugural recipient of the Global Social Media Pioneer award in Philadelphia in 2010 followed by the James E Burke Marketing Award for Uncommon Courage in 2011, the first pharma professional recipient. He has won over 30 PM Digital awards and the prestigious AXA PPP Global Health Technology Award 2017 with his work displayed in the Design Museum in London.

Alex has been the brain child of ground-breaking digital health solutions in respiratory disease, Pulmonary Arterial Hypertension, transplantation, opioid addiction, MS, diabetes and psoriasis among others.

He is a Fellow of the Chartered Institute of Marketing (FCIM).