What makes us tick?

We seamlessly integrate online and offline channels to engage, educate and inform healthcare professionals and patients. We are driven by data, insight and robust science. Yet we communicate with passion, flair and empathy.
We are Foundry 3.

  • To be the best, not the biggest

    We want every job, project or campaign to deliver exceptional results. Our focus is on being a team of experts doing the best possible work

  • Feel like our only client

    We want to partner with our clients, to get to know the therapy area inside out and be totally aligned with your priorities. Each client should feel like our only one

  • Bringing science, creative & innovation together

    Great results come from the application of science, creativity and innovation. All projects need these disciplines, just in different doses

  • Senior support, always

    Our senior team are your team. Working day in day out to add value and expertise. Every account has the A team, every time

  • Seamless integration of online & offline

    Digital isn't a separate department here. Our plans integrate the online and offline world as and when needed

  • To make a positive difference

    As a business we want to make a positive difference. To give time and financial support to organisations and charities that are trying to make the world a better place and to be a place of work where people thrive and grow

Meet the Team

  • Co-Founder

    Matt Baker

    Matt is a communication specialist with 25 years agency experience across brand, medical and digital comms. He’s launched over 70 brands and has vast global experience. At heart he is a creative thinker, a master storyteller and has the ability to take on a wealth of information and deliver clear insight and action plans

  • Co-Founder

    Alex Butler

    Alex, a healthcare and technology expert with 25 years of digital experience, is acclaimed for spearheading innovative campaigns. These included the first digital-only marketing campaign and the integration of social media, mobile health apps, and AI into pharma communications. Alex's accolades include the Global Social Media Pioneer award and as an FCIM Fellow, he has delivered cutting-edge omnichannel and digital health solutions across diverse diseases

  • Head of Medical Communications

    Laura Hague

    Laura is a medical communications expert who uses her passion for people and science to design and deliver informative, engaging, and impactful communications. She has particular expertise in oncology, neurology, ophthalmology and rare diseases, and specializes in medical strategy, omnichannel and congresses. She believes that the best work comes from building relationships through true partnership and collaboration

  • Head of Scientific Services

    Loredana Guglielmi

    Loredana is a molecular biologist, with 10 years of academic experience in cancer biology. She is the author of several peer-reviewed publications and a member of the editorial board for international scientific journals. Loredana has worked across multiple therapy areas to the realisation of pre-launch and post-launch medical and commercial strategies with global and local teams, always keeping science at the core

  • Head of Brand Communications

    Olivia Hunt

    Olivia has 15+ years of healthcare communications experience, specializing in brand planning, launches, disease awareness and digital strategy/implementation. She excels in problem-solving, partnering with clients to address challenges, and leading her team to deliver impactful campaigns across PR, clinical trial recruitment, advertising, and corporate communications

  • Creative Lead

    Cait Biller

    Cait is a creative leader with over nine years in healthcare advertising, directing impactful campaigns across various therapeutic areas. Her work, known for its creative excellence, has earned awards like a Cannes Lion, finalist at Globals & Clios and a Gold LIA. With a background in art direction, design and illustration, Cait excels at transforming complex scientific information into visually engaging and accessible campaigns that resonate with audiences

  • Senior Executive Medical Writer

    Ana Tadeu

    Ana combines a solid academic background with extensive medical writing experience, fuelled by a passion for advancing healthcare through clear, impactful communication. With expertise spanning rare diseases, ophthalmology, oncology, and neurology, Ana excels in crafting compelling content across both medical and commercial platforms, always aiming for excellence

  • Senior Account Manager

    Eleanor Pearse

    Eleanor merges her scientific background with her passion for improving the lives of healthcare professionals and patients to develop tailored healthcare solutions. With expertise in oncology, rare diseases, women's health, and aesthetics, she excels in generating innovative ideas by closely collaborating with client teams, ensuring alignment with overall objectives, to deliver excellence across all project outputs

Interested?
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