What makes us tick?
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To be the best, notthe biggestWe want every job, project or campaign to deliverexceptional results. Our focus is on being a teamof experts doing the best possible work
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Feel like our onlyclientWe want to partner with our clients, to get to knowthe therapy area inside out and be totally alignedwith your priorities. Each client should feel like ouronly one
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Bringing science,creative &innovationtogetherGreat results come from the application ofscience, creativity and innovation. All projectsneed these disciplines, just in different doses
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Senior support,alwaysOur senior team are your team. Working day inday out to add value and expertise. Every accounthas the A team, every time
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Seamless integrationof online & offlineDigital isn't a separate department here. Our plans integratethe online and offline world as and when needed
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To make a positivedifferenceAs a business we want to make a positivedifference. To give time and financial support toorganisations and charities that are trying to makethe world a better place and to be a place of workwhere people thrive and grow
Meet the Team
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Co-Founder
Matt Baker
Matt Baker
Matt is a communication specialist with 25 years agency experience across brand, medical and digital comms. He’s launched over 70 brands and has vast global experience. At heart he is a creative thinker, a master storyteller and has the ability to take on a wealth of information and deliver clear insight and action plans
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Co-Founder
Alex Butler
Alex Butler
Alex, a healthcare and technology expert with 25 years of digital experience, is acclaimed for spearheading innovative campaigns. These included the first digital-only marketing campaign and the integration of social media, mobile health apps, and AI into pharma communications. Alex's accolades include the Global Social Media Pioneer award and as an FCIM Fellow, he has delivered cutting-edge omnichannel and digital health solutions across diverse diseases
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Head of Medical Communications
Laura Hague
Laura Hague
Laura is a medical communications expert who uses her passion for people and science to design and deliver informative, engaging, and impactful communications. She has particular expertise in oncology, neurology, ophthalmology and rare diseases, and specializes in medical strategy, omnichannel and congresses. She believes that the best work comes from building relationships through true partnership and collaboration
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Head of Scientific Services
Loredana Guglielmi
Loredana Guglielmi
Loredana is a molecular biologist, with 10 years of academic experience in cancer biology. She is the author of several peer-reviewed publications and a member of the editorial board for international scientific journals. Loredana has worked across multiple therapy areas to the realisation of pre-launch and post-launch medical and commercial strategies with global and local teams, always keeping science at the core
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Head of Brand Communications
Olivia Hunt
Olivia Hunt
Olivia has 15+ years of healthcare communications experience, specializing in brand planning, launches, disease awareness and digital strategy/implementation. She excels in problem-solving, partnering with clients to address challenges, and leading her team to deliver impactful campaigns across PR, clinical trial recruitment, advertising, and corporate communications
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Creative Lead
Cait Biller
Cait Biller
Cait is a creative leader with over nine years in healthcare advertising, directing impactful campaigns across various therapeutic areas. Her work, known for its creative excellence, has earned awards like a Cannes Lion, finalist at Globals & Clios and a Gold LIA. With a background in art direction, design and illustration, Cait excels at transforming complex scientific information into visually engaging and accessible campaigns that resonate with audiences
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Senior Executive Medical Writer
Ana Tadeu
Ana Tadeu
Ana combines a solid academic background with extensive medical writing experience, fuelled by a passion for advancing healthcare through clear, impactful communication. With expertise spanning rare diseases, ophthalmology, oncology, and neurology, Ana excels in crafting compelling content across both medical and commercial platforms, always aiming for excellence
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Senior Account Manager
Eleanor Pearse
Eleanor Pearse
Eleanor merges her scientific background with her passion for improving the lives of healthcare professionals and patients to develop tailored healthcare solutions. With expertise in oncology, rare diseases, women's health, and aesthetics, she excels in generating innovative ideas by closely collaborating with client teams, ensuring alignment with overall objectives, to deliver excellence across all project outputs